Taking advertisers at their word
I quote in its entirety a letter to The Times of 19 Jan 2005 [via the Plain English Campaign's weekly newsletter]:
Sir, I have received an insurance company leaflet which suggests that I could save over £200 on my car insurance. The small print then explains:
All price saving comparisons included in this leaflet are based on a 44 year old female living in the Darlington area, with Comprehensive cover but zero No Claims Discount, driving 12999 miles per year in a 2002 Rover 25 1.4.
If she would like to get in touch with me I will pass the leaflet on to her.
24 Harestone Hill,
Caterham, Surrey CR3 6SX.
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